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Emerging technologies like AI are setting new benchmarks in the rapidly evolving digital marketing landscape. At CarterCarter, we’ve embarked on an intriguing journey: an experiment merging AI’s content creation capabilities with SEO strategies.

The CarterCarter Experiment: A Deep Dive

  • Content Curation with AI: Using Chat GPT, we’re transforming articles curated from specific RSS feeds. But our approach continues beyond just reimagining the text. We’re enhancing the user experience by pairing these articles with captivating visuals, all thanks to DALL·E’s AI-driven artistry.
  • Aiming for Organic Excellence: The primary objective? To evaluate how this AI-enhanced content impacts our website’s organic search rankings. Organic search remains a dominant force in driving website traffic, and by merging it with AI, we’re on the cusp of redefining SEO paradigms.

Benefits of Embracing Emerging AI Technologies

  • Unique Content Creation: AI’s ability to generate fresh, high-quality content can set brands apart, giving them an edge in saturated markets.
  • Enhanced User Experience: User engagement and dwell time can significantly improve with AI-driven visuals and tailored content.
  • Cost Efficiency: Automating content creation can significantly save time and resources, especially for large-scale projects.

The Power of Content in Search Optimization

Content remains a cornerstone of effective SEO. Well-crafted, relevant content can:

  1. Boost Organic Rankings: Quality content is rewarded by search engines, leading to better visibility.
  2. Engage and Retain Visitors: Informative and interesting content can decrease bounce rates and increase time spent on site.
  3. Drive Conversions: Targeted content can guide potential customers through the sales funnel, leading to higher conversion rates.

SEO By The Numbers: How It Transforms Businesses

  • Organic Search Clicks:  Ranking in the top position on the first page of Google translates to a 39.8% organic click-through rate. Over two-thirds (68.7%) of all clicks go to the top three organic search results [Source]
  • Content and Link Building: Quality content and link-building are paramount. A study by Backlinko found these to be two of the most important signals used by Google to rank websites for search. [Source]
  • Blogging and ROI: Companies prioritising consistent blogging are 13x more likely to achieve a positive ROI. [Source]
  • SEO Lead Conversion: SEO leads have a higher close rate than outbound leads. Specifically, inbound leads (like those from SEO) have a close rate of 14.6%, while outbound leads have a close rate of 1.7%. [Source]


At CarterCarter, we’re exploring more than just the next big thing in SEO. We’re shaping it. By harnessing the power of AI for content creation and coupling it with tried-and-true SEO strategies, we’re setting the stage for a new digital marketing era. Check out the experiment – click here for our AI-powered news feed