Customer Experience: AI and Personalisation Key Points: AI and personalisation can work together to enhance the customer experience. AI can provide valuable insights and automate certain tasks, while personalisation adds…
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Google Ads Automatically Created Assets Available In 8 Languages Key Points: – Google Ads is expanding the availability of automatically created assets for Search ads to include Dutch, French, German,…
Understanding the Importance of Site Structure and Information Architecture in SEO Key Points: – Site structure and information architecture are crucial for search engine optimization (SEO) and website visibility. –…
Customers Want Support Messaging and Self-Service Solutions Key Points: 71% of customers expect brands to offer customer support messaging. Customers prefer self-service options over phone calls. Chatbots provide a solution…
Defining The Responsibilities In The Content Lifecycle Key Points: – Categorizing the essential activities required to run a content team effectively will help create a comprehensive content marketing strategy. –…
Article Summary: Management Help internal customers look after external ones Key Points: Focus should be on customer experience for both internal and external customers Internal customers are employees within an…
Marketing To Millennials (Generation Y) Key Points: Understanding the characteristics and preferences of Millennials is crucial for effective marketing. Personalization, authenticity, and social responsibility are key factors that influence Millennials’…
Google Confirms: Quality Is Foremost Factor In Search Indexing Key Points: – Quality content has been confirmed as the most important factor in Google’s indexing and crawling decisions, according to…
Google Bard Now Integrates With Google Apps Key Points: – Bard, the language processing AI tool developed by Google, has received upgrades that allow it to integrate with various Google…
Key Points: Having a well-defined SEO strategy is crucial for maximizing returns and effectively managing tactics. Starting an SEO campaign without a strategy can lead to wasted time, effort, and…
