
The Key to Turning Your App Idea into a Successful Product 1. Strategic planning and efficient execution are crucial for app success Not all mobile app ideas succeed in the…
JAMES CARTER CEO / FOUNDER James launched Carter2 in 2009 with a simple goal – to put customers first. With 20 years of expertise in design, brand, marketing, communications, media strategies, social media management and strategic relationship management, James has consistently helped businesses grow through customer-centric-thinking and devilish design. From start-ups to some of the biggest organisations in the world, James has enabled businesses to increase their brand footprint, retain their customers and re-imagine their opportunities. He’s worked with; Federal and State government, Westpac, NAB, ANZ, L’Oreal, ING, Realestate.com.au, UBank, Macquarie bank, BDO, Coles, Holden, and many others.
The Key to Turning Your App Idea into a Successful Product 1. Strategic planning and efficient execution are crucial for app success Not all mobile app ideas succeed in the…
Monkey Business: A Unique Perspective on Sales Process and Methodology A monkey at the zoo teaches us a valuable lesson in sales Key Points: A monkey at the zoo was…
Gen Z Seeks Authentic Brands for Trustworthy Experiences Key Points: Gen Z prioritizes authentic and trustworthy brands in their purchasing decisions. They value companies that align with their social and…
Customer Expectations and Innovative Technologies in Customer Service Summary: Businesses are using innovative technologies to meet rising customer expectations. Investing in customer service technologies can improve customer satisfaction and loyalty….
Conway’s Law vs. Inverse Conway’s Law and the future of build vs. buy in martech Key Points: – Conway’s Law states that organizations design systems that reflect their communication structures….
Customer Experience: Using Carbon Credits to Provide Clean Water Key Points: Carbon credits can be used to pay for LifeStraws, a water purification innovation. By not having to boil water…
Article Summary: Determining Survey Sample Size and Using Sampling to Improve Customer Experience Key Points: Calculating the right survey sample size can help improve the accuracy and efficiency of customer…
The Top Concerns Surrounding AI Adoption Key Points: Adopting AI raises concerns about ethics, trust, data security, workforce impact, and regulations. Practical examples are provided for each concern. Strategies for…
A Customer Off-Boarding Program: What You Need to Know Key Points: Customer off-boarding is the process of ending the relationship between a customer and a company. It is important because…
Enhancing Data-Driven Decision Making for Contact Center Leaders Key Points: Having access to abundant data is essential for contact center leaders to make informed decisions. Leveraging data effectively can be…








